Dear users,
We are excited to announce a new update to the NAVER Performance DA platform in March 2025. This update includes the following:
■ Changes
[1] Ad placement reorganization
■ Details
[1] Ad placement reorganization
To optimize ad placements automatically, the ad placements within “Naver” and “Naver Family Media” will be integrated into a unified placement category called “Naver+”.
Effective Date
Friday, March 14, 2025
Changes Made
The ad placements within “NAVER” and “NAVER Family Media” will be integrated into a unified category called “NAVER+” for automatic optimization. As a result, the “NAVER Family Media” placement codes (placementGroupCodes) will no longer be available when creating or modifying ad groups.
| Value | Description |
|---|---|
| BAND | (Deprecated) NAVER's family service > Feed area |
| F_BANNER | (Deprecated) NAVER's family service > Banner area |
| F_SMARTCHANNEL | (Deprecated) NAVER's family service > Smart Channel |
- API > Types > PlacementGroup
- Ad API > Ad groups > List of ad groups > placementGroupCodes
- Ad API > Ad groups > Create an ad group > placementGroupCodes
- Ad API > Ad groups > Update device/placement > placementGroupCodes
If you have any questions, feel free to contact us at https://gfa.naver.com/loginAccount/qna.
Thank you!
Best regards, The NAVER Performance DA Open API Team