Dear users, We would like to announce a new update to the NAVER Performance DA platform in April 2025.

This update includes the following:

■ Changes

[1] Removal of the 'convPartner' field in the Performance API responses

■ Details

[1] Removal of the 'convPartner' field in the Performance API responses

It was previously provided as one of the response fields in both the Past Conversion Data and Real-Time Conversion Data reports. However, due to difficulties in maintaining clear contextual distinction, it will no longer be provided.

Effective Date

Thursday, April 24, 2025

Changes Made

• Removal of the 'convPartner' field from the responses of Get past conversion data
• Removal of the 'convPartner' field from the responses of Get real-time conversion data

If you have any questions, feel free to contact us at https://gfa.naver.com/loginAccount/qna.

Thank you!

Best regards, The NAVER Performance DA Open API Team

Dear users,

We are excited to announce a new update to the NAVER Performance DA platform in March 2025. This update includes the following:

■ Changes

[1] Ad placement reorganization

■ Details

[1] Ad placement reorganization

To optimize ad placements automatically, the ad placements within “Naver” and “Naver Family Media” will be integrated into a unified placement category called “Naver+”.

Effective Date

Friday, March 14, 2025

Changes Made

The ad placements within “NAVER” and “NAVER Family Media” will be integrated into a unified category called “NAVER+” for automatic optimization. As a result, the “NAVER Family Media” placement codes (placementGroupCodes) will no longer be available when creating or modifying ad groups.

• API > Types > PlacementGroup
• Ad API > Ad groups > List of ad groups > placementGroupCodes
• Ad API > Ad groups > Create an ad group > placementGroupCodes
• Ad API > Ad groups > Update device/placement > placementGroupCodes

  If you have any questions, feel free to contact us at https://gfa.naver.com/loginAccount/qna.

Thank you!

Best regards, The NAVER Performance DA Open API Team

Dear users,

We are excited to announce a new update to the NAVER Performance DA platform in September 2024.

This update includes the following:

■ Changes

[1] How the Open API integrates

■ Details

[1] Location

API > Ad API > Creatives > Changes to parameters/responses within the List of Creatives API

• Effective Date

  Thursday, September 26, 2024

• Changes Made

  • The ‘campaignNo’ field is deleted upon retrieval of the List of Creatives API
  • The 'adSetName’, ‘campaignName’, and ‘campaignNo' are deleted within the response of the List of Creatives API

If you have any questions, feel free to contact us at https://gfa.naver.com/loginAccount/qna.

Thank you!

Best regards, The NAVER Performance DA Open API Team

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Here, you will find details about all updates, announcements, and important information related to our APIs.